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Convincing Senior Executives to Use Social Media: Get Back to Basics
If you’re struggling to convince senior leaders to use social media, maybe it’s time for a more basic approach. When senior executives aren’t on board with social media, your company’s content...
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Need Blog Topic Ideas? 6 Ways to Find Them
What should I write about today? Business bloggers ask that question every day. But many, including me, sometimes get hung-up on a more fundamental question: “How do I find good article topics?” When...
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E-Mail Marketing Lists: Who Can You Contact?
Not All Contacts Are Marketing Contacts. Recently, a client sent over several contact lists they’d collected from trade shows and other sources. We’d just set-up their e-mail automation system, so the...
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2014 Sales Planning – Make Social Media a Priority
If you’re like the technology companies I’ve worked with, right now, you’re probably enjoying that festive season of sales planning. No year-end would be complete without the ceremonial setting of...
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2014 Sales Planning – How To Implement Social Selling
Is Social Selling in Your Annual Sales Plan? As 2013 comes to a close and the sounds of Auld Lang Syne drift by, most sales organizations are busy rolling-out shiny new 2014 sales plans. These come...
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2014 Business Goal – Overcome Sales Pipeline Inertia
The New Year is a time for looking back on where we’ve been and looking toward new opportunities. It’s a time for making resolutions of personal or professional growth. Personally, I’m not a fan of New...
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When Should a Startup Build a Sales Force?
You’re the founder of a startup that offers a truly better mousetrap; it sure looks promising. You’ve spent countless hours pitching your solution, but you’re getting great feedback. Prospects love the...
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Startup Sales Or Marketing: Which One Comes First?
Which Came First, the Chicken or the Egg? The old question is a great way to resolve seemingly unsolvable problems. In working with businesses, I find it helpful for encouraging out-of-the-box thinking...
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HubSpot Social Media: Avoid the LinkedIn SPAM Blacklist
No Good Deed Goes Unpunished Recently, I learned a surprising (and painful) what-not-to-do lesson about using HubSpot’s social media tools to publish LinkedIn Group updates. My well-intentioned desire...
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Selling Green Building Services: Are You Keeping Up With the Times?
As a green building professional, you’re always on top of new, innovative technologies and cutting-edge sustainability methods. But when it comes to sustaining and growing your business, have your your...
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